Monday, January 19, 2009
Ad Tracking Industry to Grow Fast!
Greetings readers!
This is Prasaad Gadkari and I am trying to get hold of blogging after some time. Not a single day is out without any news of recession and jobless numbers published. Newspapers are making a hay while the sun of recession shines.
Heck! That is too sarcastic. I know. But at the same time the ever media channel including print and electronic are under pressure. The clients have decided to reduce the spend. The meetings are getting longer and I have heard newspaper ad sellers as promising to give ads at 50% discount to the buyer.
They claim that the rates have gone up and it is very difficult for them to maintain the prices at such a rock bottom level. The client is also habituated to pay a 25% to 35% price rise every year. So the industry goes hand in hand.
Now it is the recession! Damn it! The fun part is people advertise but do not track. Why? God knows! At least I have tracked most of my campaigns and I know which ad works and which does not.
I create ads as per the scientific rules given by Claude Hopkins and I am happy that I follow his rules. Then why does the ad industry does not follow the guru that could have save the world from disaster?
It is a big question to me. Manufacturers say that they want to build a brand. The agencies spcialize in creating it. But tell me, sir, if you please, suppose I have a brand and no sales how long can I go? Just imagine a healthy looking kangaroo without much blood in the body. Will the animal hop for long?
I am very keen on talking to people who advertise without tracking. Will it be right? Will it be right to break their illusion? Does my arms have the strength to shoulder the responsibility to support 2 weeping heads (I have 2 shoulders and both of them are free right now) in case of a calamity?
Frankly speaking I am not sure. But I want to do it and I will if given a chance. The Mumbai Marathon is over. The Kenyans as usual have taken the trophy. The weary Indian faces shall be ready to go to the office from tomorrow (I hope) and I shall catch them by the lift.
Do you track?
Prasaad Gadkari
This is Prasaad Gadkari and I am trying to get hold of blogging after some time. Not a single day is out without any news of recession and jobless numbers published. Newspapers are making a hay while the sun of recession shines.
Heck! That is too sarcastic. I know. But at the same time the ever media channel including print and electronic are under pressure. The clients have decided to reduce the spend. The meetings are getting longer and I have heard newspaper ad sellers as promising to give ads at 50% discount to the buyer.
They claim that the rates have gone up and it is very difficult for them to maintain the prices at such a rock bottom level. The client is also habituated to pay a 25% to 35% price rise every year. So the industry goes hand in hand.
Now it is the recession! Damn it! The fun part is people advertise but do not track. Why? God knows! At least I have tracked most of my campaigns and I know which ad works and which does not.
I create ads as per the scientific rules given by Claude Hopkins and I am happy that I follow his rules. Then why does the ad industry does not follow the guru that could have save the world from disaster?
It is a big question to me. Manufacturers say that they want to build a brand. The agencies spcialize in creating it. But tell me, sir, if you please, suppose I have a brand and no sales how long can I go? Just imagine a healthy looking kangaroo without much blood in the body. Will the animal hop for long?
I am very keen on talking to people who advertise without tracking. Will it be right? Will it be right to break their illusion? Does my arms have the strength to shoulder the responsibility to support 2 weeping heads (I have 2 shoulders and both of them are free right now) in case of a calamity?
Frankly speaking I am not sure. But I want to do it and I will if given a chance. The Mumbai Marathon is over. The Kenyans as usual have taken the trophy. The weary Indian faces shall be ready to go to the office from tomorrow (I hope) and I shall catch them by the lift.
Do you track?
Prasaad Gadkari
