Monday, April 06, 2009

 

Eximclub in the making...

Thank you for being with me till date. I was working on new site and the work is still on. However, I want to make some announcements. I would be soon launching the new site and the work is going on in full swing. My staff members are designing the site and developing the contents.

I am also talking to experts in the internet marketing industry who are ready to help us in the whole process. The first batch where I am starting my pilot project is of limited participants. I am forming the group very carefully and those who enter first will be the leaders.

You need to support me fully in order to make my big plans successful. Again, just see what I am offering you:

  1. Agents in the ov.erseas countries
  2. Actual importers in overseas countries
  3. Agreement formats and initial dialogs
  4. Optional handling of telephone calls via skype
  5. Optional handling of correspondence till the relationship is built
  6. Optional vi.sit plan for group travel for business development
My big plans are to involve Europeans and Americans in the trade business. The reason is the, an easy credit is available if you have a US / EU citizen as a partner or dealer. There is lot of credit available from India specially Eximbank.

I look forward to hear from you soon. Here is my blog. You can post your comments here and let me know what you feel. Please note that I have limited seats and you need to hurry up to sign when I make the fi.nal announcement.

Thanking you
yours sincerely

Prasaad Gadkari

Monday, January 19, 2009

 

Ad Tracking Industry to Grow Fast!

Greetings readers!

This is Prasaad Gadkari and I am trying to get hold of blogging after some time. Not a single day is out without any news of recession and jobless numbers published. Newspapers are making a hay while the sun of recession shines.

Heck! That is too sarcastic. I know. But at the same time the ever media channel including print and electronic are under pressure. The clients have decided to reduce the spend. The meetings are getting longer and I have heard newspaper ad sellers as promising to give ads at 50% discount to the buyer.

They claim that the rates have gone up and it is very difficult for them to maintain the prices at such a rock bottom level. The client is also habituated to pay a 25% to 35% price rise every year. So the industry goes hand in hand.

Now it is the recession! Damn it! The fun part is people advertise but do not track. Why? God knows! At least I have tracked most of my campaigns and I know which ad works and which does not.

I create ads as per the scientific rules given by Claude Hopkins and I am happy that I follow his rules. Then why does the ad industry does not follow the guru that could have save the world from disaster?

It is a big question to me. Manufacturers say that they want to build a brand. The agencies spcialize in creating it. But tell me, sir, if you please, suppose I have a brand and no sales how long can I go? Just imagine a healthy looking kangaroo without much blood in the body. Will the animal hop for long?

I am very keen on talking to people who advertise without tracking. Will it be right? Will it be right to break their illusion? Does my arms have the strength to shoulder the responsibility to support 2 weeping heads (I have 2 shoulders and both of them are free right now) in case of a calamity?

Frankly speaking I am not sure. But I want to do it and I will if given a chance. The Mumbai Marathon is over. The Kenyans as usual have taken the trophy. The weary Indian faces shall be ready to go to the office from tomorrow (I hope) and I shall catch them by the lift.

Do you track?

Prasaad Gadkari

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